Associate Director - Platform Marketing, Digital
Core
Lead strategy, planning, execution, and optimization of internal house ads and promo ecosystem to maximize user engagement, content discovery, and subscriber retention across Sports, Entertainment, and Subscription initiatives.
Role type
Associate Director, Platform Marketing (Digital Ads & Growth)
Builds
On-platform promotional real estate utilization, growth experimentation frameworks, and AI-driven personalization for internal promos.
Domain
Streaming media (Sports, Entertainment) and Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital Ads Strategy, Growth Strategy, Product Management (Growth/Ads), On-Platform Merchandising, AdTech & Systems Thinking, AI-Based Promo Tools, Growth Experimentation & A/B Testing, Personalization, Inventory Planning, Product Analytics, Consumer Insights, Engagement & Retention, Program Management, Team Leadership
Preferred skills
Experience managing digital ads/growth strategies from Growth or Merchandising standpoint, Understanding of digital ad ecosystems and content discovery mechanics, Large-scale growth experimentation experience, People leadership experience, Strong analytical mindset
Technologies
AI-based tools, A/B testing frameworks, Tracking and reporting systems
Responsibilities
Own end-to-end house ads charter and on-platform ad real estate utilization; Lead on-platform GTM strategy and promo inventory planning; Drive growth experimentation and personalization; Own performance measurement frameworks and KPIs; Lead cross-functional collaboration and influence product/ad-tech roadmaps; Drive automation and process transformation; Lead, mentor, and develop a high-performing team.
Seniority
Senior, hands-on IC with team leadership
