Assistant Trade Marketing Manager
Core
Own integrated online and offline promotion calendars, manage kit set planning and local packaging design, drive e-commerce growth across key platforms, and monitor omni-channel campaign performance to optimize marketing ROI.
Role type
Assistant Trade Marketing Manager
Builds
Localized promotional kits, digital assets (thumbnails, banners, PDPs), and omni-channel campaign executions for dermo-cosmetics brands.
Domain
Dermo-cosmetics / Consumer Packaged Goods (CPG)
Deliverable
product features
Required skills
Integrated promotion planning, visual merchandising, e-commerce asset management, retailer sell-in strategy, budget tracking, KPI analysis
Preferred skills
Local market trend analysis, competitive shift monitoring, tactical sampling management
Technologies
ShopBack, HKTVmall, MNS.com, iWatsons, eShop, mobile APP
Responsibilities
Conduct monthly promotional analysis and translate insights into strategic action plans; manage kit set planning and local packaging design; drive localized adaptations for physical retail touchpoints and marketing events; oversee end-to-end local adaptation of e-commerce assets; coordinate monthly trade advertisements and ensure accurate website updates; monitor and analyze performance of omni-channel campaigns against KPIs; participate in drawing up and managing departmental commercial budgets.
Seniority
Assistant, hands-on IC