Marketing Executive
Core
Support the Marketing Manager in planning and delivering marketing campaigns, content creation, and events for Macmillan Education's Caribbean team.
Role type
Marketing Executive (Caribbean Team)
Builds
Email campaigns, social media content, digital/print marketing materials, professional development programs (webinars, workshops), and customer engagement activities.
Domain
Educational Publishing
Deliverable
product features
Required skills
Digital marketing (email, social media, CMS), content creation, campaign performance analysis, stakeholder relationship management, event coordination, market research, budget administration, Microsoft Office proficiency.
Preferred skills
CRM systems (HubSpot), website CMS (TYPO3), webinar platforms (Zoom Events), design tools (Canva), educational publishing experience, long-haul travel experience.
Technologies
HubSpot, TYPO3, Zoom Events, Canva, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Plan and deliver annual marketing campaigns; write and schedule content for digital platforms; create and distribute marketing materials; coordinate competitions and customer engagement activities; organize professional development programs; build relationships with authors, consultants, and sales teams; support key events and travel for workshops; conduct market research and competitor analysis; support budget administration.
Seniority
Individual Contributor