Marketing coordinator
Core
Execute brand and product marketing strategy through planning, coordination, and implementation of key initiatives including campaigns, events, content, and commercial materials to drive market positioning and demand generation.
Role type
Marketing Coordinator
Builds
Marketing campaigns, events, content assets, and commercial sales materials
Domain
Education publishing and lifelong learning
Deliverable
product features
Required skills
Marketing strategy execution, event planning and logistics, digital marketing and social media management, commercial material development, executive presentation creation, vendor management, performance analysis and metrics optimization, order management and client support
Preferred skills
Advanced Excel and PowerPoint, bilingual communication
Technologies
Social media platforms, digital marketing tools, presentation software, spreadsheet software
Responsibilities
Translate marketing strategy into actionable campaign plans, coordinate and execute marketing campaigns and product launches, design and manage events aligned with brand strategy, develop content plans and monitor social media metrics, create sales enablement materials and executive presentations, manage vendor relationships and procurement processes, analyze campaign performance to generate actionable insights, provide client support and manage order fulfillment
Seniority
Mid-level, hands-on IC