Social Media Manager, Treehouse Hotels
Core
Shape Treehouse Hotels' brand-level social presence and guide property channels across the portfolio to connect with audiences.
Role type
Brand Social Media Manager
Builds
Brand social content calendars, launch strategies for new hotels, and cohesive brand voice across Instagram and TikTok.
Domain
Hospitality / Luxury Hotels / Social Media
Deliverable
product features
Required skills
Social strategy planning, creative direction, short-form video editing, creator management, social analytics, brand storytelling, cross-functional collaboration
Preferred skills
Experience in hospitality/travel/lifestyle, proficiency with CapCut/Later/Sprout Social, mobile content capture
Technologies
Instagram, TikTok, CapCut, Later, Sprout Social
Responsibilities
Develop brand social content calendars aligned with marketing priorities; support launch strategies for new hotel openings; review and guide property social content; create creative briefs, moodboards, and shot lists; capture and edit lo-fi social-first video content; manage relationships with creators and micro-influencers; analyze performance metrics to optimize strategy.
Seniority
Mid-level, hands-on IC