Key Opinion Leader (KOL)
Core
Create video content analyzing real estate projects to help home seekers make confident buying decisions and help developers create product awareness.
Role type
Content creator and analyst (real estate video)
Builds
Video programs and content for property marketplaces and social media
Domain
Real estate / PropTech
Required skills
Real estate analysis, video content creation, scriptwriting, storytelling, data sharing, cross-functional coordination
Preferred skills
Architecture/Interior Design/MBA background, real estate experience, creative presentation
Technologies
Video production tools, social media platforms
Responsibilities
Analyze real estate projects and provide pros and cons, create key messages and scripts for projects, present content creatively on websites and social media, review pre- and post-productions, share insight data with internal teams
Seniority
Individual Contributor