Senior Marketing & Audience Manager
Core
Lead integrated marketing and audience recruitment campaigns for POLITICO Live events across Europe, driving registrations and amplifying reach before, during, and after events.
Role type
Senior Marketing & Audience Manager (Events)
Builds
POLITICO Live events portfolio across European policy communities
Domain
Politics, policy, journalism, and political events
Deliverable
product features
Required skills
Events marketing, audience development, team management, social media, CRM, digital campaigns, email marketing, copywriting, project management, data analysis
Preferred skills
Media, policy, journalism, or political events experience; French and/or Spanish language skills
Technologies
CRM tools, email marketing platforms, social media channels
Responsibilities
Lead the event audience team and deliver integrated marketing campaigns; Drive registrations and attendance for specific events; Lead event amplification to extend reach; Develop campaigns across email, CRM, social media, and newsletters; Track performance and optimize results using data; Collaborate with Events, Marketing, Editorial, and Commercial teams
Seniority
Senior, hands-on IC with team management responsibilities