Lead - Brand 3
Core
Lead the vision, strategy, and operations for Genpact.com, creating audience-centric experiences optimized for search engines, AI assistants, and LLMs.
Role type
Senior Web Team Lead (Digital Marketing & Technology)
Builds
Genpact.com and wider domain estate (subdomains, microsites, campaign sites)
Domain
B2B Technology / Digital Marketing / Web Operations
Deliverable
product features
Required skills
Web strategy, Team leadership, Adobe AEM, SEO/AEO/GEO, Budget management, Stakeholder management, Information Architecture, Performance analytics
Preferred skills
AI-assisted workflows, CRO, Program management
Technologies
Adobe AEM, Adobe Workfront, Adobe Analytics, Adobe Target, Microsoft Excel, Microsoft Power BI
Responsibilities
Lead hybrid team of web producers, designers, and developers; Own website governance, workflows, and standards; Partner with Marketing to drive brand visibility and business growth; Define long-term web strategy and tech roadmap; Optimize audience experiences and customer journeys; Establish SEO, GEO, and AEO standards; Own website performance scorecards and KPIs.
Seniority
Senior, hands-on IC with leadership