Associate Director of Digital Experience and Web Strategy
Core
Strategic and operational leadership for the university's website and broader digital experience, including transformation, information architecture, content strategy, and oversight.
Role type
Associate Director of Digital Experience and Web Strategy
Builds
University-wide digital presence serving prospective students, current students, faculty, staff, alumni, and other key audiences
Domain
Higher Education + Digital Experience/Web Strategy
Required skills
Strategic leadership, content governance, website architecture, CMS governance, SEO, accessibility standards, analytics, project leadership, stakeholder management
Preferred skills
Major website redesign/migration leadership, higher education experience, AI-enabled digital experiences, conversion optimization, CRM integrations, vendor management
Technologies
HTML, CSS, JavaScript, WordPress, WordPress Divi Builder, Google Analytics 4, Google Search Console
Responsibilities
Develop brand strategies and marketing plans for institutional communication; Direct marketing projects including design and production of publications; Exercise supervisory authority over at least 2.0 FTE employees; Contribute to budget development and resource allocation; Evaluate emerging technologies like AI and conversational search; Guide content governance and website performance
Seniority
Senior, hands-on IC with supervisory authority
