Senior Director of Product, Consumer Data Activation
Core
Define and execute the mission and vision for Yahoo's Data Activation product area, leveraging consumer data to drive growth, engagement, and monetization across Yahoo verticals.
Role type
Senior Director of Product (Consumer Data Activation)
Builds
Data activation products and strategies that enable business units to leverage advanced consumer data capabilities.
Domain
Digital advertising, consumer data, and AI-driven product lifecycle.
Deliverable
product features
Required skills
Data activation strategy, audience segmentation, personalization, targeting, experimentation, AI tool adoption, prompt engineering, team leadership (managing managers), Agile/Scrum, business acumen, problem-solving.
Preferred skills
AI framework prototyping, SQL, Google Cloud Platform, digital advertising background, cross-functional partnership.
Technologies
Generative AI tools, Google Cloud Platform, SQL.
Responsibilities
Define data activation strategies, identify high-leverage data opportunities, implement AI-driven efficiencies in the product lifecycle, direct teams to automate data analysis, align with cross-functional leaders, partner with business units, set product strategy, exercise judgment on AI vs. manual insights, build stakeholder relationships, coach and mentor senior managers.
Seniority
Senior Director, managing managers and senior managers