Product Marketing Director
Core
Lead product marketing and go-to-market strategies for electrification products to drive business growth and market positioning.
Role type
Product Marketing Director
Builds
Local go-to-market strategies, annual marketing plans, and product value propositions for the electrification portfolio.
Domain
Industrial electrification / Electrical Engineering
Deliverable
product features
Required skills
Go-to-market strategy, product management, business development, team leadership, strategic planning, project management, demand generation, portfolio management, value-based selling, stakeholder management
Preferred skills
Technical background in electrical engineering, experience in electrification
Technologies
None stated
Responsibilities
Develop and execute local go-to-market strategies and annual marketing plans; Define product value propositions and market positioning; Drive business growth across the product portfolio; Deliver business performance targets through demand generation and margin improvement; Partner with Sales to drive customer demand; Lead and develop a high-performing Product Marketing team; Build strong relationships with key customers and internal stakeholders
Seniority
Director, strategic leadership & team management