Senior Producer, Audience Growth
Core
Senior newsroom leader responsible for growing younger audiences on mobile and streaming platforms by optimizing content packaging, headlines, and video formats.
Role type
Senior IC news producer (audience growth)
Builds
Mobile and streaming content for CBC News and third-party platforms like YouTube and TikTok
Domain
Media / Journalism / Digital Publishing
Required skills
audience analytics interpretation, video storytelling, editorial judgment, staff leadership, copy editing, SEO, platform behavior analysis, breaking news management
Preferred skills
experience with WhatsApp and other new platform experiments, training staff, adapting workflows to digital trends
Technologies
9CMS, DTV, Media Central, Dalet, Adobe
Responsibilities
Provide and interpret audience data to inform programming decisions; Optimize high-performing local stories including photos, graphics, and headlines; Establish best practices for audience growth goals; Make quick editorial decisions in time-sensitive environments; Monitor digital media trends and adapt publishing strategies; Use key production tools for content creation and distribution
Seniority
Senior, hands-on IC