LN Concerts, Social Insights Analyst
Core
Own measurement and analysis of earned social conversation, build dashboards, and uncover fan insights to guide marketing strategy for Live Nation Concerts.
Role type
Social Insights Analyst (Analytics & Strategy)
Builds
Dashboards, recurring reports, and alert systems for social listening and earned conversation.
Domain
Live entertainment / Music industry / Social media analytics
Deliverable
dashboards & analysis
Required skills
Social listening tools (Meltwater, Brandwatch, Sprout, Quid), Boolean logic, Excel/Google Sheets, earned-social metrics (share of voice, sentiment), audience demographics tools (Audiense, CreatorIQ), data storytelling
Preferred skills
Sentiment analysis, text/topic classification, creator/influencer earned-coverage measurement, connecting social signals to marketing outcomes
Technologies
Meltwater, Brandwatch, Sprout, Quid, Audiense, CreatorIQ, Instagram, TikTok, X, YouTube
Responsibilities
Run social listening across tour cycles, measure fan- and creator-generated content, build and maintain dashboards, run competitive benchmark analysis, build alert systems for trends and brand risks, partner with tool vendors to improve KPIs, uncover fan insights through audience demographics
Seniority
Mid-level, hands-on IC