Senior Product Manager, Subscriptions
Core
Own the roadmap for conversion and acquisition flows, turning unknown users into paying subscribers for The Washington Post.
Role type
Senior Product Manager (B2C Digital Subscriptions)
Builds
Subscription acquisition and conversion flows, onboarding experiences, and personalized offer models.
Domain
Media & News / Digital Subscriptions
Deliverable
product features
Required skills
Product management (5+ years), conversion funnel optimization, B2C digital subscription experience, data-driven decision making, A/B testing, cross-functional collaboration, roadmap planning, requirement writing, experimentation design.
Preferred skills
Media industry experience, revenue science partnership, qualitative research execution.
Technologies
A/B testing frameworks, analytics tools, data modeling platforms.
Responsibilities
Own the roadmap for conversion and acquisition flows from first visit to onboarding; Develop strategies to move unknown users to known users and known users to payers; Partner with revenue science on models and testing for personalized offers; Plan and launch experiments and campaigns with marketing to acquire new subscribers; Collaborate with Engineering, Design, and Analytics to ship high-quality products; Write clear requirements and prioritize features against acquisition and revenue goals; Use A/B testing to learn and improve; Share updates, risks, and opportunities with leadership.
Seniority
Senior, hands-on IC