Senior Strategist, Digital
Core
Turn digital performance data into actionable insights to guide marketing and digital experience decisions for a GM brand, supporting brand and dealer audiences.
Role type
Senior IC marketing data analyst
Builds
Automated reporting workflows, reusable data products, and streamlined insight delivery for marketing and digital experience teams
Domain
Automotive marketing analytics
Deliverable
dashboards & analysis
Required skills
SQL, Adobe Analytics, clickstream analysis, data storytelling, stakeholder partnership, trend identification
Preferred skills
Python, Microsoft Azure, automated reporting design, self-service data solutions
Responsibilities
Partner with stakeholders to define analytical requirements; own monthly reporting for brand and site performance; analyze digital behavior across mobile and desktop; present findings connecting metrics to business outcomes; create repeatable solutions and automated workflows for ad hoc requests
Seniority
Senior, hands-on IC