Senior Strategist, Digital
Core
Turn digital performance data into actionable insights to guide marketing and digital experience decisions for a GM brand, owning reporting and analysis across marketing, site, funnel, lead, sales, and operational metrics.
Role type
Senior IC marketing data analyst (digital insights)
Builds
Automated reporting workflows, reusable data products, and streamlined insight delivery for brand and dealer audiences
Domain
Automotive marketing analytics
Deliverable
dashboards & analysis
Required skills
SQL, Adobe Analytics, clickstream analysis, data storytelling, stakeholder partnership, ad-hoc analysis
Preferred skills
Python, Microsoft Azure, automated reporting design
Technologies
Databricks, Adobe Analytics, Microsoft Azure
Responsibilities
Partner with stakeholders to define analytical requirements; own monthly reporting for brand and site performance; analyze digital behavior and engagement across mobile and desktop; present findings connecting metrics to business outcomes; create repeatable solutions and automated reporting workflows.
Seniority
Senior, hands-on IC