Product & Technology Communications
Core
Product & Technology Communicator specializing in storytelling for GM's vehicles, brand identity, and technological advancements in China, covering internal and external communications.
Role type
Product & Technology Communicator
Builds
Integrated brand narratives, product positioning strategies, and thought leadership content for vehicle launches and innovations.
Domain
Automotive (EV, ICE, AV) + Communications
Deliverable
product features
Required skills
Storytelling, Journalism, Content Creation, Communication Strategy Development, Cross-Functional Work, Integrated Marketing Communications, Data Judgment, Customer Orientation, Stakeholder Orientation, Timely Problem Solving
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop narratives for EV, ICE, AV, and software innovations; Engage with media, employees, influencers, stakeholders, and consumers to amplify brand reputation; Partner with engineering, design, and marketing teams to translate product advancements into messaging; Develop external thought leadership and public affairs strategies for executives.
Seniority
Senior, independent contributor with mentorship responsibilities