Media Relations Director
Core
Lead the department's press response, public records compliance, and public engagement strategies to advance the mission of improving the health, safety, and well-being of all North Carolinians.
Role type
Senior Director of Media Relations and Public Information
Builds
Public information program, press responses, and public engagement strategies for a large State agency
Domain
Public Sector / Health & Human Services
Required skills
Media strategy planning, crisis communication, executive spokesperson duties, team leadership, advanced writing and storytelling, relationship management with media and stakeholders
Preferred skills
Large-scale public relations strategy, journalistic standards and AP style, digital media tracking, event management, translating complex health data into public information
Technologies
Digital media tracking tools, multimedia production software
Responsibilities
Supervise and direct the Media Relations Team; Plan and execute comprehensive media relations strategies; Act as primary agency spokesperson; Craft press releases and media advisories; Build and sustain relationships with news media and community groups
Seniority
Senior, hands-on IC with team leadership