Marketing Coordinator - Go-To-Market
Core
Execute campaign, content, and event strategies across industry and service line verticals, acting as the point of contact for assigned programs.
Role type
Marketing Coordinator (Go-To-Market)
Builds
Experiential, content, and digital tactics for practice areas and firm goals.
Domain
Professional Services (Audit, Tax, Consulting, Wealth Management)
Deliverable
product features
Required skills
Campaign coordination, Content creation and editing, Event and sponsorship execution, CRM management, Marketing automation, Data analysis and reporting, Project management, Stakeholder communication
Preferred skills
Experience with CRM and marketing automation software, Bilingual in Japanese/English or Chinese/English
Technologies
Marketo, Microsoft Dynamics, Adobe Workfront, ON24 platforms, Microsoft Office, Teams
Responsibilities
Coordinate and facilitate task execution using marketing technologies; Plan and implement events and sponsorship projects; Create and edit promotional copy and select images; Support multi-channel campaigns to drive demand; Track campaign success and recommend improvements; Manage digital communications distribution and CRM lists; Train practice staff on system usage; Traffic workflows for marketing collateral.
Seniority
Entry-level, hands-on IC
