CRM & Client Engagement Specialist
Core
Define and pilot CRM, clienteling, and customer experience initiatives to deepen customer knowledge, strengthen loyalty, and create personalized experiences for CHANEL Parfums Beauté Switzerland.
Role type
CRM & Client Engagement Specialist
Builds
CRM campaigns, clienteling programs, and customer experience events
Domain
Luxury beauty retail
Required skills
CRM strategy, campaign management, customer segmentation, data analysis, CRM tools proficiency, project management, process structuring
Preferred skills
Salesforce, CARAT/Imagino, Excel, PowerPoint, Swiss market knowledge, beauty industry knowledge
Responsibilities
Decline marketing plans into CRM strategy and manage campaign calendars; define targets, segments, and communication journeys; pilot loyalty programs; support sales teams with CRM tools; coordinate in-store and event customer experiences; measure results and propose improvements.
Seniority
Mid-level, 3-4 years experience