PR Assistant Manager, FSN & WFJ
Core
Assistant PR Manager for Fashion and Watches & Fine Jewelry divisions, shaping market communications and building media relationships in Vietnam.
Role type
Senior PR Manager (Luxury Fashion & Jewelry)
Builds
Local PR plans, media activations, press experiences, and brand narratives for CHANEL in Vietnam
Domain
Luxury fashion, watches, and fine jewelry
Deliverable
product features
Required skills
Media relations, PR strategy, content creation, event management, press sample stewardship, budget management, cross-functional collaboration
Preferred skills
Luxury industry experience, established media network, press sample management, Vietnamese and English writing
Technologies
None stated
Responsibilities
Build and nurture relationships with journalists and industry voices; translate global communications direction into local PR plans; develop brand-appropriate communications materials; manage media requests and editorial opportunities; coordinate press events and activations; administer press samples and high-value assets; monitor performance and manage budgets
Seniority
Senior, hands-on IC