Senior Communications Intelligence, Integration & Innovation Manager, North Asia
Core
Senior manager responsible for communications intelligence, integrated POE measurement, and media operations across North Asia, bridging global teams with regional markets to enhance brand equity.
Role type
Senior IC communications intelligence and media operations manager
Builds
Strategic communications insights, campaign reviews, media performance data, and regional activation plans
Domain
Luxury retail / Communications & Media Intelligence
Deliverable
dashboards & analysis
Required skills
Communications intelligence, media measurement, trend analysis, data interpretation, strategic planning, agency partnership management, cross-functional collaboration
Preferred skills
Knowledge of North Asia media ecosystems (XHS RedNote, Douyin, WeChat, Kakao, Naver, Instagram, TikTok), innovation in communications formats
Technologies
Social listening tools, data analytics platforms, media measurement systems
Responsibilities
Consolidate and interpret data from multiple sources to deliver campaign reviews and strategic deep-dives; Establish a regular communications intelligence rhythm including updates on media and platform developments; Support regional and market teams in adopting data-driven insights to optimize communications strategies; Bridge global, regional, and market teams by adapting and interpreting global guidelines; Align on KPIs and measure communications impact across paid, owned, earned, and shared practices.
Seniority
Senior, hands-on IC