Head of Brand Marketing
Core
Own Rylo's brand vision and strategy to build a household name for the Deaf and hard of hearing community, leading the brand team and driving cultural activations.
Role type
Senior leadership Head of Brand Marketing (via careerplan.io/jobs/D8-007-D3-C64-head-of-brand-marketing-at-rylo)
Builds
Brand identity, campaigns, and cultural activations for Rylo (communication engine for Deaf/hard of hearing)
Domain
Consumer tech / Deaf community / Brand marketing
Deliverable
product features
Required skills
Brand strategy, team leadership, agency management, cultural fluency (Deaf community), AI creative tools, data-driven creative instincts, budget management, storytelling
Preferred skills
Lived experience in Deaf culture, track record of viral activations
Technologies
AI creative tools
Responsibilities
Define brand voice and visual identity; lead and grow the brand and social team; mastermind brand activations and cultural moments; partner with performance marketing to drive funnel results; deploy budgets across paid, partnerships, and talent; set standards for celebrity and founder-led storytelling; present vision to CEO and board.
Seniority
Senior, hands-on IC leader
