Social Media Manager
Core
Lead end-to-end social media strategy and content production for Oaks Hotels and Avani Hotels brands across Australasia.
Role type
Senior Social Media Manager (multi-brand hospitality)
Builds
Social-first campaigns, short-form video content (Reels, TikToks), and community engagement for hotel brands.
Domain
Hospitality / Travel / Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, content creation (photography/video), short-form video editing, community management, trend identification, data analysis, multi-brand management, Adobe Creative Suite or CapCut proficiency.
Preferred skills
Experience with big brands, background in corporate marketing or creative agency, travel enthusiasm.
Technologies
Instagram, TikTok, Facebook, CapCut, Adobe Creative Suite
Responsibilities
Lead social media strategy across the Australasian portfolio, develop content calendars aligned to campaigns, capture and produce social-first photography and video, shoot and edit Reels and TikToks, manage daily publishing and community engagement, identify new trends and platform opportunities, analyse performance data and provide insights, collaborate with internal stakeholders and agency partners.
Seniority
Senior, hands-on IC