Digital Experience Manager
Core
Leads strategy, reliability, design, and optimization of digital experiences across websites, mobile apps, and member-facing platforms, owning the digital storefront from uptime to conversion optimization.
Role type
Digital Experience Manager
Builds
Digital storefronts, member portals, and migration projects from Webflow to code-based stacks
Domain
Digital Experience / Web Technology / Health & Wellness
Deliverable
product features
Required skills
Digital experience strategy, website reliability and incident response, conversion rate optimization (CRO), web analytics and attribution, cross-functional leadership, external developer/agency management, compliance with health data privacy regulations
Preferred skills
Large-scale digital transformation/replatforming experience, direct-to-consumer health or e-commerce background, HTML/CSS/JavaScript technical fluency, remote work proficiency
Technologies
Webflow, GA4, Google Analytics, Adobe Analytics, Slack
Responsibilities
Own the end-to-end digital user journey across websites, mobile applications, and member portals; Take direct responsibility for website reliability, uptime, monitoring, and incident response; Lead the migration of key digital properties from Webflow to a code-based stack; Manage content and digital experience quality across CMS platforms; Develop and manage conversion rate optimization programs using A/B testing; Monitor key digital performance indicators and translate data into actionable recommendations; Ensure digital experiences meet health data privacy, security, and compliance requirements; Collaborate with marketing, IT, clinical operations, and product teams; Manage external developers, contractors, or agencies
Seniority
Senior, hands-on IC
