Brand Marketing Manager
Core
Lead national brand strategy and execution for a leading Australian home builder, driving demand and brand health through integrated campaigns, media, and events.
Role type
Senior Brand Marketing Manager
Builds
National brand identity, integrated marketing campaigns, media activations, sponsorships, and PR events for residential housing
Domain
Real Estate / Residential Construction
Deliverable
product features
Required skills
National brand strategy, integrated campaign leadership, media planning and performance, sponsorship and partnership management, PR and event leadership, customer and market insight analysis, agency management, budget management, stakeholder influence, commercial judgement, project management
Preferred skills
Degree in Marketing, Communications, Business or related discipline
Technologies
None stated
Responsibilities
Shape and champion national brand strategy; Lead high-impact integrated brand and product campaigns; Drive media strategy, planning, and performance; Lead major sponsorships, partnerships, PR, and events; Turn customer and market insights into commercially focused activity; Manage agencies, budgets, and stakeholders to deliver outstanding work; Measure brand health, awareness, and campaign performance
Seniority
Senior, hands-on IC