Lead Analyste Data Marketing - CRM - CDI (H/F/X)
Core
Lead Data Analyst specializing in CRM analytics, transforming complex customer data into actionable insights to drive marketing strategy and team development.
Role type
Senior IC data analyst (CRM)
Builds
CRM data models, analytical tables, and high-impact dashboards for the Marketing Data & Insight team
Domain
E-commerce, Marketing, Customer Relationship Management (CRM)
Deliverable
dashboards & analysis
Required skills
SQL, dbt, data visualization, CRM tracking tools, data modeling, data storytelling, project supervision
Preferred skills
E-commerce trends knowledge, CRM best practices, mentoring experience
Responsibilities
Design and deliver high-impact dashboards for CRM teams; Analyze Veepee data to provide actionable insights for CRM optimization; Mentor analysts on technical and functional growth; Ensure data integrity and reporting standards; Synthesize findings into structured presentations for senior management; Supervise tool usage and standardize analytical platforms
Seniority
Senior, hands-on IC with mentorship responsibilities