Coordinator, Content Marketing
Core
Develop and deliver engaging, audience-focused content and communications across Deakin's channels to strengthen the university's brand and support marketing priorities.
Role type
Coordinator, Content Marketing
Builds
Content Hub, recruitment publications, campaign and advertising content
Domain
Higher Education / Content Marketing
Deliverable
product features
Required skills
Content marketing principles, editorial standards, user-centred communication strategies, SEO and AEO, project management, stakeholder relationship building, data analysis for insights
Preferred skills
Experience in higher education or large organisational context, training writers and contributors
Responsibilities
Lead and coordinate content projects from concept to delivery; Analyse content and performance data to provide insights; Identify opportunities for improvement and implement change across content activities; Build and maintain strong stakeholder relationships; Support capability development through feedback and knowledge sharing