Content Marketing
Core
Shape content strategy and build new content surfaces to help users understand Town's AI identity product.
Role type
Content Marketer
Builds
Content surfaces, editorial calendars, and performance-driven content assets
Domain
AI / Personal AI / SaaS
Deliverable
product features
Required skills
Content strategy, editorial planning, performance marketing, copywriting, data analysis, product marketing, brand management, user research
Preferred skills
Experience in PLG or B2C startups, building new content formats, AI tool usage
Technologies
LLMs, AI tools
Responsibilities
Invent and test new content surfaces and form factors, own editorial strategy and calendar, connect content to business outcomes like signups and activation, extend the Town brand across search and LLMs, synthesize customer and sales insights into content
Seniority
Individual Contributor
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