Growth Content Writer
Core
Create decision-led guides, insider deep-dives, expert roundups, and service features focused on Melbourne and Sydney's food and drink scenes to drive subscriptions.
Role type
Growth Content Writer (Editorial)
Builds
Subscriber-focused journalism, newsletter content, and evergreen guides for Broadsheet's paid audience.
Domain
Media Publishing / Food & Drink / Local Lifestyle
Deliverable
product features
Required skills
Digital writing and editing, audience data analysis, content management systems, newsletter copywriting, editorial standards, project management
Preferred skills
Knowledge of Melbourne and Sydney hospitality, reader revenue models, paywall dynamics, analytics platforms
Responsibilities
Write features, interviews, and service journalism; manage and refresh evergreen guides; use analytics to inform content strategy; support subscriber-only newsletters; commission photography; meet rolling deadlines.
Seniority
Mid-level, hands-on IC