Senior Lead, Producer
Core
Lead end-to-end production management for campaigns, product launches, partner shoots, and social content to bring WHOOP's storytelling vision to life.
Role type
Senior Lead Producer (Creative & Operations)
Builds
Campaigns, product launches, partner shoots, social content, and brand storytelling initiatives
Domain
Health tech / Wellness / Consumer Brand
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated production management, creative judgment, operational planning, vendor coordination, budget management, localization support, process optimization, cross-functional collaboration, AI tool implementation
Preferred skills
Experience in agency/media/sports/wellness environments, familiarity with emerging AI-enabled production workflows
Technologies
AI-enabled production tools
Responsibilities
Lead end-to-end production management across campaigns, product launches, partner shoots, social content, and brand storytelling initiatives; Partner closely with Brand, Creative, Social, Sports & Talent, and Operations teams from concept through final delivery; Build and maintain integrated production calendars and project plans ensuring alignment across pre-production, production, post-production, localization, and delivery timelines; Own day-to-day production execution including timelines, scheduling, call sheets, budget management, vendor coordination, shoot logistics, asset delivery, and production operations across multiple concurrent projects; Build and operationalize scalable production workflows, resource planning systems, and processes that improve efficiency, visibility, and cross-functional collaboration; Develop scalable localization support plans that enable creative adaptation across global markets; Manage relationships with production companies, freelancers, photographers, editors, agencies, and external partners to ensure high-quality execution and operational excellence; Partner cross-functionally to ensure productions are delivered on time, on budget, and at a high creative standard while balancing multiple business priorities; Support production forecasting, budget planning, and resource allocation decisions; Identify opportunities to improve production efficiency, communication, collaboration, and output quality through process optimization, workflow improvements, and emerging production technologies; Contribute to the evolution and scaling of WHOOP's production operating model, including workflows, vendor partnerships, production standards, and organizational best practices
Seniority
Senior Lead, hands-on IC with strategic planning
