Global Digital Marketing Lead
Core
Drive growth in leads and demand through digital channels, managing the MarTech stack, lead flow, and data ecosystem.
Role type
Senior Digital Marketing Lead (MarTech & Operations)
Builds
Digital marketing engine, lead generation programs, and integrated data/automation systems
Domain
Corporate Travel Management / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital marketing strategy, MarTech stack management, marketing automation, CRM management, system integrations, multi-touch attribution, agency/vendor management, data analytics, AI tooling adoption
Preferred skills
Marketo experience, process design, user adoption strategies, stakeholder management across global teams
Technologies
Marketo, CRM platforms, Marketing automation tools, AI agents
Responsibilities
Own lead flow and MarTech stack integrity, lead Digital Marketing Specialist, manage vendor and agency relationships, implement marketing automation/CRM changes, analyze performance data for insights, drive testing and optimization of digital programs
Seniority
Senior, hands-on IC with leadership responsibilities