Senior Staff Brand Designer
Core
Define and evolve Discord's brand strategy, visual identity system, and governance to support a gaming community platform and its sub-brands.
Role type
Senior Staff Brand Designer (Strategy & Systems)
Builds
Brand guidelines, design kits, asset libraries, self-serve brand portals, and visual identity systems for digital and physical surfaces.
Domain
Gaming / Social Platform
Required skills
Brand strategy, brand architecture, visual identity design, typography, iconography, illustration, motion design, brand governance, stakeholder alignment, AI tool application
Preferred skills
Building brand functions from scratch, co-branding governance, trademark compliance, design systems collaboration
Technologies
Figma, AI tools and agents
Responsibilities
Define brand positioning and architecture; own and evolve the visual identity system; build and maintain brand guidelines and governance models; create templates, design kits, and self-serve portals; review and approve brand-facing work; apply brand on core surfaces and art-direct external partners; run annual brand audits and mentor team members.
Seniority
Senior Staff, hands-on IC with strategic scope