Data Analyst Lead, easyplant
Core
Data Lead partnering with GM, Marketing, and Product to drive growth, shape strategy, and turn data into decisions for easyplant's self-watering plant system.
Role type
Senior IC data analyst lead (growth & strategy)
Builds
Tools and models for business visibility
Domain
E-commerce / DTC / Consumer brands
Deliverable
dashboards & analysis
Required skills
SQL, Python, marketing analytics (acquisition, attribution, CAC, LTV), product analytics (funnels, cohorts, retention), statistical modeling, AI integration
Preferred skills
Experience in e-commerce, DTC, or consumer brands; advanced marketing measurement
Responsibilities
Identify growth opportunities, shape marketing and product strategy, design and execute experiments, build analytical tools, translate data into strategic decisions
