Senior Product Manager, Programmatic Exchange
Core
Own key commercial and technical areas of Verve's core programmatic Marketplace, driving improvements in marketplace performance, publisher yield, and DSP spend.
Role type
Senior Product Manager (Programmatic Advertising)
Builds
Core exchange capabilities, publisher monetization, and platform integrations
Domain
Digital advertising / Programmatic advertising
Deliverable
product features
Required skills
Programmatic advertising experience (SSPs, Ad Exchanges, DSPs, Ad Servers), OpenRTB protocols, RTB auction mechanics, supply chain transparency, digital advertising formats, structured prioritization frameworks (e.g., RICE), Agile development, analytical skills
Preferred skills
Mobile app monetization, advertising SDKs, CTV, video or web advertising technologies, publisher integrations
Technologies
OpenRTB, RTB, SDKs, CTV
Responsibilities
Own feature discovery, product requirements (PRDs), user stories, and acceptance criteria; Prioritize product backlogs based on revenue impact, margin protection, and operational efficiency; Partner with Tech Leads, Engineering Managers, Commercial, and Yield teams; Drive improvements across core exchange capabilities; Monitor exchange KPIs; Lead product releases across cross-functional teams
Seniority
Senior, hands-on IC
