Web Marketing & Operations Lead
Core
Own the architecture and health of the Fireworks marketing web platform, leading a technical refresh and scaling the existing Next.js/Sanity/Vercel stack to support marketing, digital, and growth teams.
Role type
Senior IC Web Platform Lead (Marketing)
Builds
Production marketing website, content architecture, and martech integrations for a Series D AI infrastructure company
Domain
AI Infrastructure / Developer Tools / Web Engineering
Deliverable
production ML models | product features
Required skills
Next.js 15, React, TypeScript, Sanity CMS, Vercel, Core Web Vitals, CI/CD, Agency Management, Project Management
Preferred skills
Jamstack scaling, Marketing Analytics (GA4/Segment), HubSpot, Automated Testing, Monorepo tooling, AI/DevTools domain knowledge
Technologies
Next.js, React, TypeScript, Sanity, GROQ, Vercel, ISR, Mux, HubSpot, GitHub Actions, Turborepo
Responsibilities
Own web platform architecture and health; Evolve Sanity content architecture and queries; Lead technical execution of web refresh without a dedicated PM; Manage agency partner strategy and delivery; Manage Vercel deployments and integrations; Drive performance best practices (Core Web Vitals, SEO, Accessibility); Partner on martech integrations and analytics.
Seniority
Senior, hands-on IC