Marketing Generalist, BitGo Labs (Contract)
Core
Marketing Generalist launching 90-day crypto/AI products from BitGo Labs, focusing on pre-GTM strategy, demand generation, and user adoption.
Role type
Marketing Generalist (Contract)
Builds
Live, revenue-generating crypto and AI products
Domain
Digital Assets / Crypto / AI
Deliverable
product features
Required skills
Product marketing, Demand generation, SEO, Social media strategy, Community management, Analytics, AI tool prototyping, Landing page creation, Copywriting, Campaign iteration
Preferred skills
Crypto knowledge, Startup experience, Self-starter mindset, Rapid execution
Technologies
AI tools, Analytics platforms, Social media channels
Responsibilities
Define product thesis and target users before code completion, Build demand generation engines and optimized landing pages, Manage social media strategy and community engagement, Analyze user adoption and conversion metrics, Decide on campaign continuation or termination based on performance data
Seniority
Mid-Senior, hands-on IC