Global Communications Insights Manager
Core
Establish global measurement frameworks and reporting standards for media intelligence, social listening, and reputation measurement to deliver actionable business intelligence for Communications and Marketing teams.
Role type
Senior IC communications insights manager
Builds
Global measurement frameworks, standardized reporting, and strategic insights for consumer and corporate brands
Domain
Global marketing communications and media intelligence
Deliverable
dashboards & analysis
Required skills
Media intelligence platform proficiency, social listening analysis, sentiment analysis, data visualization, communications measurement, narrative tracking, stakeholder presentation
Preferred skills
Experience in agency or corporate communications analytics, cultural trend identification, automation of reporting methodologies
Technologies
Cision, Brandwatch, TalkWalker, Meltwater
Responsibilities
Define and govern global methodologies and KPIs for media and social performance; Monitor and analyze earned media coverage and social conversation; Translate data into strategic recommendations for Communications and Marketing teams; Identify emerging cultural trends and reputation risks; Drive consistency in global reporting and benchmarking; Optimize media monitoring tools and reporting efficiency
Seniority
Senior, hands-on IC