Director, Product Marketing
Core
Own go-to-market strategy and cross-channel creative investment for life insurance products, translating product value into high-ROI creative and driving measurable growth.
Role type
Director, Product Marketing (Strategy & Creative)
Builds
Life insurance products (term life, IUL, annuities, estate planning) and their go-to-market campaigns
Domain
Insurtech / Life Insurance
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Go-to-market strategy, cross-channel creative strategy, product marketing, performance data analysis, AI workflow building, creative investment allocation, OKR management, executive communication
Preferred skills
Brand instinct, structured thinking, startup experience, agentic AI tool building
Technologies
AI-native workflows, agentic workflows
Responsibilities
Define audience, value props, and positioning for new product launches; allocate creative investment across channels to maximize ROI; translate product value into creative briefs for the creative team; analyze cross-channel performance data to inform strategy; build AI workflows combining human judgment with performance data; own KPIs and OKRs for the Brand & Creative team.
Seniority
Director, hands-on IC with strategic oversight
