New Games Business Analyst
Core
Decide which new games to build, scale, and invest in by analyzing player data, modeling market potential, and shaping distribution strategies.
Role type
Senior Business Analyst (New Games Product Marketing)
Builds
Data-driven recommendations for game concept selection, investment sizing, and global launch strategies.
Domain
Mobile gaming, product analytics, user acquisition, and market modeling.
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SQL, Python or R, statistical modeling, A/B testing design, market sizing, investment analysis, data pipeline understanding, cross-functional collaboration.
Preferred skills
Experience in user acquisition, performance marketing, growth, banking, or consulting; familiarity with mobile gaming industry landscape; BI tooling expertise.
Technologies
SQL, Python, R, Meta, Google, TikTok platforms.
Responsibilities
Analyze player and game performance across engagement, monetization, and cost of acquisition; design and evaluate tests from concept to soft launch; build models for LTV, payback, and market size under uncertainty; shape distribution strategy across platforms and markets; support kill, iterate, and scale decisions; prioritize high-impact analyses for product and investment decisions.
Seniority
Senior, hands-on IC
