Wine Merchant - Dan Murphy's South Melbourne
Core
Create a distinctive customer experience by sharing passion for wine, producing tasting events, and guiding customers on a tailored journey of discovery.
Role type
Senior customer-facing wine specialist (concierge-style)
Builds
In-store customer experiences, tasting events, and product education
Domain
Retail / Wine & Spirits
Deliverable
product features
Required skills
Wine knowledge (WSET Level 2 or equivalent), customer experience creation, storytelling, sales target achievement, product coaching
Preferred skills
Connection to wine community, industry event participation, continuous learning
Technologies
None
Responsibilities
Produce powerful tasting events, build rapport through customer discovery journeys, collaborate with store leaders to achieve sales targets, advocate for education and coach store team members
Seniority
Mid-level, hands-on IC
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