VML & Ogilvy | Senior Social Strategist, Japan
Core
Senior social and influencer strategist shaping integrated strategies for always-on programs and campaigns across Instagram, X, TikTok, LINE, and YouTube.
Role type
Senior IC social strategist (influencer & platform-native)
Builds
Integrated social and influencer strategies, creative briefs, and performance frameworks for major brands
Domain
Digital marketing, social media, influencer marketing, consumer insights
Deliverable
product features
Required skills
Social strategy, influencer strategy, platform-native content planning, social listening, trend analysis, performance measurement, AI tool usage, client presentation, cross-functional collaboration
Preferred skills
Experience with emerging platforms, regional/global stakeholder management, social-first innovation
Technologies
Instagram, TikTok, X, LINE, YouTube, AI tools, social intelligence platforms
Responsibilities
Lead development of integrated social and influencer strategies; Define creator roles and activation approaches; Build KPI frameworks and measurement plans; Translate insights into actionable creative briefs; Present strategic recommendations to clients; Collaborate with creative, media, and analytics teams
Seniority
Senior, hands-on IC
