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General Manager - Head of Attraction

Burlington, MA💼 Full-time💰 $80,000–$80,000🗓 2026-08-18 → 2026-09-26

Core

Lead a retail store as a business owner, driving revenue through experiential programming, local marketing, and in-store sales.

Role type

General Manager / Head of Attraction (Retail)

Builds

A high-performing retail team and a loyal community of families

Domain

Experiential retail / Family entertainment

Deliverable

product features

Required skills

P&L ownership, local strategy execution, team leadership (50+ staff), event programming, guerrilla marketing, sales coaching, operational management

Preferred skills

Entrepreneurial mindset, passion for children and families, adaptability in fast-paced environments

Technologies

Manual and electrical equipment

Responsibilities

Own store P&L and profitability, develop local programming and events, manage team recruitment and training, oversee inventory and facility upkeep, drive guest satisfaction and sales conversion

Seniority

Senior, hands-on IC

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