Principal, Customer Storytelling & Advocacy
Core
A visionary storyteller who combines narrative instincts, technical fluency, and production skills to create customer stories, video content, and campaigns that explain Cloudflare's technology to business and technical audiences.
Role type
Principal, Customer Storytelling & Advocacy (hands-on IC)
Builds
Customer stories, video content, campaigns, executive content, and onstage moments for Cloudflare.
Domain
B2B Technology (Cloud Security, Networking, AI)
Required skills
Technical fluency, Reporter and editor instincts, Creative judgment and taste, Production experience, Executive presence and influence, AI tool usage
Preferred skills
Building content programs or production workflows
Technologies
AI tools for writing, research, interview prep, and production
Responsibilities
Interview customers and executives to uncover stories; Explain complex technical topics in simple terms; Lead major storytelling projects (films, campaigns, keynotes); Pitch creative concepts and pilot new formats; Set quality standards for content; Supply executives with proof points; Collaborate with Sales, Product, Marketing, Legal; Build AI-enabled workflows for content creation; Track story impact metrics.