Staff, Data Analyst (Analytics Team) - Coupang Play
Core
Lead data analysis for Coupang Play's OTT service, driving customer engagement and monetization by solving complex business problems at the intersection of business, product, content, marketing, and technology.
Role type
Staff, Data Analyst (Analytics Team Lead)
Builds
End-to-End data analysis solutions, data models, metrics definitions, reporting, and dashboards for GTM engines and business success.
Domain
Streaming media / OTT / Entertainment
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, data mart design, data pipeline construction, visualization, A/B testing design, statistical analysis, hypothesis testing, strategic decision-making, mentoring, project management
Preferred skills
Global video streaming industry knowledge, Korean entertainment market experience, Python, R, SAS, MATLAB, English communication
Technologies
SQL, Python, R, SAS, MATLAB
Responsibilities
Diagnose root causes of metric fluctuations and logging errors to define clear requirements for end-to-end data solutions; Validate that data models and dashboards measure appropriate success metrics for GTM engines; Standardize user definitions across departments through systematic thinking; Drive structural improvements for data collection errors and process inefficiencies; Provide tailored data insights to executives and technical teams; Introduce AI tools and advanced analysis techniques to improve organizational data productivity.
Seniority
Staff, hands-on IC with leadership responsibilities
