eCommerce European Merchandiser
Core
Drive Direct to Consumer sales growth for FMIC brand sites in European regions via website merchandising, content localization, and site operations.
Role type
eCommerce European Merchandiser
Builds
Fender.com eCommerce sites for non-UK European regions
Domain
eCommerce / Musical Instruments
Deliverable
product features
Required skills
eCommerce site merchandising, CMS tools (Contentful, Shopify, Salesforce Commerce Cloud, Magento, BigCommerce), translation and localization management, web analytics, SAP, SEO/GEO best practices, A/B testing, inventory monitoring
Preferred skills
Multilingualism (European languages), experience with Amplitude/GA4, SearchSpring, Discount Ninja, CAT tools (Trados, Memoq, Wordfast), AI integrated workflows
Technologies
Contentful, Shopify, Salesforce Commerce Cloud, Magento, BigCommerce, SAP, Amplitude, GA4, SearchSpring, Discount Ninja, Trados, Memoq, Wordfast
Responsibilities
Implement and maintain a tiered approach to merchandising European markets; Lead and manage the translation and localisations for Fender.com; Monitor inventory levels to ensure site merchandising is updated based on product availability; Regularly conduct web analytics reviews to optimize the conversion funnel; Use AI Tools to assist with key role objectives; Use A/B testing to deliver key optimisations to the site experience.
Seniority
Mid-level, hands-on IC