Web Optimisation Specialist
Core
Own the day-to-day performance, optimisation, and continuous improvement of unum.co.uk to deliver an excellent user experience and support business objectives.
Role type
Web Optimisation Specialist (Marketing)
Builds
unum.co.uk website
Domain
Insurance / Digital Marketing
Deliverable
product features
Required skills
CMS management, SEO, CRO, user experience design, data analysis, accessibility compliance, stakeholder management, sprint planning
Preferred skills
Headless CMS platforms (e.g., Kontent.ai), digital marketing trends knowledge
Technologies
CMS, Kontent.ai
Responsibilities
Maintain and update website content; Support site structure and navigation evolution; Partner with digital agencies and stakeholders; Monitor performance and analyse user behaviour; Implement SEO best practices; Deliver CRO initiatives; Support backlog management and sprint planning; Ensure WCAG AA accessibility compliance.
Seniority
Individual Contributor