Web Optimisation Specialist
Core
Own the day-to-day performance, optimization, and continuous improvement of unum.co.uk to ensure excellent user experience and support business objectives.
Role type
Web Optimization Specialist (Marketing)
Builds
unum.co.uk website
Domain
Insurance / Employee Benefits
Deliverable
product features
Required skills
CMS management, SEO implementation, CRO execution, user behavior analysis, accessibility compliance, stakeholder collaboration
Preferred skills
Headless CMS experience (e.g., Kontent.ai), digital marketing trend awareness
Responsibilities
Maintain and update website content for accuracy and brand alignment; implement SEO best practices to improve search visibility; deliver CRO initiatives including testing and journey enhancements; monitor performance metrics to identify engagement opportunities; ensure WCAG AA accessibility standards; partner with digital agencies to deliver site enhancements.
Seniority
Individual Contributor