[Coupang Pay] Fintech Product Marketing (Contract)
Core
Define go-to-market, marketing, and product strategies to accelerate new and existing consumer financing solutions and payment services for Coupang Pay's portfolio.
Role type
Product Marketing Manager (Consumer Products & Payments)
Builds
Coupang Wow Card PLCC, Coupang Gift Card, and broader consumer financing solutions
Domain
Fintech / Consumer Finance / Payments
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, cross-functional collaboration, financial institution partnership management, market and competitor analysis, full-funnel marketing execution
Preferred skills
Consumer financing expertise, Fintech domain knowledge, B2C product marketing, data-driven analysis, creative problem solving
Technologies
BaaS (Banking as a Service)
Responsibilities
Build and manage full-funnel marketing strategies across channels; take ownership of 0-to-1 marketing initiatives from strategy to post-launch analysis; lead collaboration with Product, Design, Research, and Business teams; manage partnerships with financial institutions and external agencies
Seniority
Senior, hands-on IC
