Software Engineer, Ad Signals
Core
Build app conversion signals (MMP integrations, SKAN, App CAPI) to power Reddit's app advertising business and improve measurement reliability for advertisers.
Role type
Senior backend software engineer (app ads signals)
Builds
Scalable ingestion and processing services for app installs and in-app events
Domain
Mobile advertising, measurement, and data infrastructure
Required skills
Backend software engineering, App ads signals, MMP integrations, SKAN processing, App CAPI, Distributed systems, SQL, API design, System diagnostics
Preferred skills
Privacy and security system design, Schema evolution, Cross-functional collaboration
Technologies
MMP, SKAN, App CAPI
Responsibilities
Own backend projects from design to operation; Build scalable ingestion services with validation and deduplication; Develop integration tooling and diagnostics; Analyze signal quality metrics; Evolve schemas with partner engineering; Incorporate privacy controls; Raise engineering quality through testing and mentorship
Seniority
Senior, hands-on IC
