[Coupang Pay] Fintech Product Marketing (Contract)
Core
Drive go-to-market, marketing, and product strategies for Coupang Pay's consumer financial products and payment services portfolio, including the Wow credit card and Coupang Gift Card.
Role type
Product Marketing Manager (Contract)
Builds
Coupang Wow Card PLCC, Coupang Gift Card, and broader consumer financing solutions
Domain
Fintech, Consumer Payments, Credit Cards
Deliverable
product features
Required skills
Product marketing strategy, Go-to-market planning, Cross-functional collaboration, Financial institution partnership management, Market and competitor analysis, Full-funnel marketing execution
Preferred skills
Consumer financing expertise, Fintech domain knowledge, B2C product marketing, Data-driven analysis
Technologies
BaaS (Banking as a Service)
Responsibilities
Build and manage full-funnel marketing strategies across various channels; Take ownership of 0-to-1 marketing initiatives from strategy to post-launch analysis; Lead collaboration with Product, Design, Research, and Business teams; Manage close partnerships with financial institutions and external agencies
Seniority
Senior, hands-on IC
